You have in all probability currently heard how WordPress is really a pretty preferred platform for bloggers, and chances are, a majority with the blogs you read every day were designed with WordPress. Even though it can be the very best blogging software offered, because of some great theme developers, WordPress has now also become arguably the very best platform for business websites. Get much more details about
WordPress is extremely easy to find out how you can use, incredibly straightforward to customize and scale for your business, is incredibly inexpensive, and allows you to chose your very own hosting company (opposed to acquiring ripped off for hosting by hosted website solutions). WordPress.org software is free, and also you can then then effortlessly add themes (otherwise called templates) that integrate completely with WordPress, letting you get virtually any type of website up and running within minutes. WordPress themes can allow you to have superior websites than people and companies that pay a large number of dollars to developers to construct their websites. Finest of all, outstanding premium WordPress themes commonly price under $100. I've personally spent well over $100 a month for hosted website software that was honestly not as excellent as WordPress. Using WordPress can quickly save you or your company a ton of money that will be improved used to industry your business.
7 Methods to Discovering the perfect WordPress Theme for your Business
1. Decide on the type of business website that you are seeking for. This could sound apparent, but you will discover WordPress themes accessible for a wide variety of businesses, from corporate websites, to directory sites, news & magazine sites, eCommerce businesses, daily deal sites, photography websites and much far more. You will find some WordPress themes out there that are so very good that they might even encourage you to start a variety of business you hadn't even considered!
2. Make a decision on must-have features for your website. Most themes have standard features such as multiple color schemes, giving you the ability to very easily customize things like fonts and colors, and some pre-designed page templates, but are features such as Advanced Search, integration with Google Maps, Image Sliders, or the ability to sell digital products important for your business? In other words, focus on key features that might be specific for your business, or maybe features that would be a terrific improvement more than your current website.
3. Make a decision on what type of style ideal suites your brand. Do you want to portray your company as professional, fun, modern or high-tech? What about minimalist, artsy, bold or retro? Do you want your website to be clean and organized or have much more of a grungy look?
4. Determine on a your preferred website layout. This one is really a bit tricky, since many from the finest WordPress themes might have one layout by default, but give you the option to easily chose from various layout options. If you don't love the default layout of a specific theme, but it has all the features you might be searching for, you might want to check whether the theme includes multiple layout options. Also, it truly is often worth deciding whether you want a blog-type layout (generally with a widget-based sidebar on the right and comment fields below your posts) or additional of a professional layout. Having a standard blog-style layout might work properly for news sites (and it encourages discussion from your site visitors), but it might not be appropriate for corporate websites.
5. View theme demos. Browse theme demos as if you have been a customer or a potential client. Would be the website simple to understand and navigate, well organized and give you the search options you would want? Is it effortless to browse photos around the gallery page? Does it give a professional image of your business?
6. Make sure the theme designer provides at least some form of technical support. Some theme companies provide phone service, even though others use email or a ticketing system for support, and others use support forums to communicate with customers. Any of these options are generally fine, but make sure they offer some level of support and customer service. WordPress is easy to use and most themes (especially premium themes) work pretty effectively, but you'll be able to still have issues or encounter bugs once in a even though. You want to purchase a theme from a company or individual who will be around to help you if you run into an issue 10 months after you purchase the theme. Technical Support is one of many features you'll get when purchasing a premium free, as opposed to using a free WordPress theme.
7. To save a lot of time, rather than digging through the websites of numerous theme companies, check out a few online marketplaces that aggregate the most effective WordPress business themes from multiple theme designers into one place.
Summary
When it comes to online marketing, It seems like the focus of just about every small business these days is on places like Facebook and Twitter. Though social media is important, and a wonderful way to communicate with your customers and potential clients, your website will be the real face of your business.
I constantly see small businesses spending a lot of money on things like pay-per-click ads, Facebook ads, SEO and more; all of which direct traffic to their websites. When you click through the company's website, you're often greeted with a stale, confusing and out-of-date website that the company probably paid a very good chunk of money to have built for them in 1992.
You may create the top products, offer the top services, make the ideal food of any restaurant in your area, or write an amazing e-book, but if your website is not quick to make use of, quick to understand, and effortless to purchase from, you're most likely losing a lot of business. People DO judge a book by it's cover, and your website is that 'cover' - it's often the first impression people have with your business.
I was reminded of this recently as I was searching to get a carpenter/contractor to do some work on our house. I searched on Google, clicked on some AdWords ads, and was repeatedly brought to cringe-worthy websites that make me leave their sites literally inside seconds. My attitude was that if these 'businesses' cared so little about themselves to spend attention to their websites, I didn't want to trust them renovating part of my house. They might have been amazing carpenters for all I know, but the first impression they gave me immediately turned me off to them.
It really is simply so quick and affordable to have a fantastic website these days, that there's no excuse for businesses not to, regardless of what industry they're in. WordPress and other website software options out there make it possible for practically anyone, with any budget and any level of technical knowledge to have an amazing looking website.
