You have in all probability already heard how WordPress can be a very well-known platform for bloggers, and chances are, a majority on the blogs you study every single day were designed with WordPress. Whilst it's the top blogging software available, thanks to some good theme developers, WordPress has now also turn out to be arguably the most beneficial platform for business websites. Get a lot more facts about shopper theme
WordPress is quite straightforward to understand ways to use, really straightforward to customize and scale to your business, is incredibly reasonably priced, and allows you to chose your own hosting company (opposed to finding ripped off for hosting by hosted website solutions). WordPress.org software is free, and you can then then easily add themes (otherwise generally known as templates) that integrate completely with WordPress, letting you get practically any kind of website up and operating within minutes. WordPress themes can allow you to have improved websites than people and companies that spend a large number of dollars to developers to develop their websites. Finest of all, outstanding premium WordPress themes typically cost beneath $100. I've personally spent effectively more than $100 a month for hosted website software that was honestly not as good as WordPress. Using WordPress can easily save you or your company a ton of money which will be superior used to industry your business.
7 Actions to Discovering the right WordPress Theme for the Business
1. Choose on the type of business website you happen to be looking for. This may sound clear, but you will discover WordPress themes out there for any wide variety of businesses, from corporate websites, to directory sites, news & magazine sites, eCommerce businesses, daily deal sites, photography websites and much more. You will discover some WordPress themes available that are so very good that they might even encourage you to start a kind of business you hadn't even considered!
2. Choose on must-have features for the website. Most themes have standard features such as multiple color schemes, giving you the ability to effortlessly customize things like fonts and colors, and some pre-designed page templates, but are features such as Advanced Search, integration with Google Maps, Image Sliders, or the ability to sell digital products important for your business? In other words, focus on key features that might be specific for your business, or maybe features that would be a great improvement more than your current website.
3. Make a decision on what kind of style very best suites your brand. Do you want to portray your company as professional, fun, modern or high-tech? What about minimalist, artsy, bold or retro? Do you want your website to be clean and organized or have a lot more of a grungy look?
4. Make a decision on a your preferred website layout. This one is a bit tricky, since many of the best WordPress themes might have one layout by default, but give you the option to very easily chose from various layout options. If you don't love the default layout of a specific theme, but it has all the features you might be hunting for, you might want to check whether the theme includes multiple layout options. Also, it is actually often worth deciding whether you want a blog-type layout (generally with a widget-based sidebar on the right and comment fields below your posts) or additional of a professional layout. Having a standard blog-style layout might work properly for news sites (and it encourages discussion from your site visitors), but it might not be appropriate for corporate websites.
5. View theme demos. Browse theme demos as if you were a customer or a potential client. May be the website simple to understand and navigate, nicely organized and give you the search options you would want? Is it easy to browse photos around the gallery page? Does it give a professional image from the business?
6. Make sure the theme designer provides at least some form of technical support. Some theme companies provide phone service, though others use email or a ticketing system for support, and others use support forums to communicate with customers. Any of these options are typically fine, but make sure they offer some level of support and customer service. WordPress is effortless to make use of and most themes (especially premium themes) work incredibly effectively, but you may still have issues or encounter bugs once in a though. You want to purchase a theme from a company or individual who will be around to help you if you run into an issue 10 months after you purchase the theme. Technical Support is one of many features you'll get when purchasing a premium free, as opposed to using a free WordPress theme.
7. To save a lot of time, rather than digging through the websites of numerous theme companies, check out a few online marketplaces that aggregate the best WordPress business themes from multiple theme designers into one place.
Summary
When it comes to online marketing, It seems like the focus of each and every small business these days is on places like Facebook and Twitter. While social media is important, and a good way to communicate with your customers and potential clients, your website will be the real face of your business.
I constantly see small businesses spending a lot of money on things like pay-per-click ads, Facebook ads, SEO and far more; all of which direct traffic to their websites. When you click through the company's website, you're often greeted with a stale, confusing and out-of-date website that the company likely paid a fantastic chunk of cash to have built for them in 1992.
You can create the best products, offer the most beneficial services, make the ideal food of any restaurant in your area, or write an amazing e-book, but if your website is not effortless to make use of, quick to understand, and straightforward to purchase from, that you are most likely losing a lot of business. People DO judge a book by it's cover, and your website is that 'cover' - it's often the first impression people have with your business.
I was reminded of this recently as I was searching for a carpenter/contractor to do some work on our house. I searched on Google, clicked on some AdWords ads, and was repeatedly brought to cringe-worthy websites that make me leave their sites literally inside seconds. My attitude was that if these 'businesses' cared so little about themselves to pay attention to their websites, I didn't want to trust them renovating part of my house. They might have been amazing carpenters for all I know, but the first impression they gave me immediately turned me off to them.
It truly is simply so uncomplicated and economical to have a good website these days, that there's no excuse for businesses not to, regardless of what industry they're in. WordPress and other website software options out there make it possible for virtually anyone, with any budget and any level of technical knowledge to have an amazing looking website.
